We Couldn’t Find a Good Home Estimate Tool. So We Made One

It all started with a simple question: “Why are online property estimates often so far off the mark?”

As a real estate professional working on the ground, I saw the frustration time and time again. Homeowners would visit popular websites to get an idea of what their house might be worth, only to come away confused, disappointed, or misled. The values shown often didn’t reflect the true market reality. Inaccurate data, lagging updates, and a lack of local insight made the estimates feel more like guesswork than guidance.

So, we created Iceblock - a fresh, smarter alternative.

Built for East Auckland By People Who Know East Auckland

Iceblock is not just another home estimates tool. It's a platform built specifically for East Auckland, crafted from the ground up by a team of real estate and tech professionals who live and work in this market every day.

We’ve seen firsthand how property research has changed. Homeowners want to know what their home is worth without having to dig through old listings or rely on outdated national platforms. Buyers want to understand local value before making a serious offer.

We knew there had to be a better way.

The team behind Iceblock

Smarter Technology Meets Local Expertise

At the core of Iceblock is AI-powered technology, designed to deliver instant, location-specific home estimates in just a few clicks. But unlike generic, nationwide tools, our estimates are tailored to East Auckland. We combine real-time data with local knowledge, capturing details and market trends that bigger platforms often miss.

We've worked closely with our developer to refine our system, so it's not only fast, but genuinely useful. The goal? Accuracy you can actually rely on.

Our Mission

Our mission is simple: To empower East Auckland homeowners and buyers with the most accurate, reliable, and instant home estimates available.

We’re here to change the way property insights are delivered, cutting out the noise and giving you what you need, when you need it.

Because when you’re making one of life’s biggest financial decisions, you deserve better than "close enough."

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